The $4 Million Complaint Call
Ron Burley, inc.com

CUSTOMER CONFIDENTIAL

Several years ago, a single problem customer changed the fate of my company. Here’s the story.

In busi­ness, we’re often all about the numbers—occasionally to a fault. I’m not say­ing sta­tis­tics and met­rics aren’t…

@Inc: One cranky customer… one $4 million payoff. http://t.co/i7qUcSvn #pr #customerservice #management

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