Great Companies Start With Why
Tom Searcy, inc.com

EXPLOSIVE GROWTH

Customers buy brands, not products. If you can’t articulate the reason for your company’s existence, you’re going to lose out.

If you’re the head of your com­pa­ny, you have to be able to define not just what your com­pa­ny do…

@Inc: “Customers buy #brands, not products.” ://t.co/2Uy2hHay #customerservice #Managment

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